Your engagement rate signals how many of your followers are paying attention to what you’re posting. Tagging your location boosts engagement by 79%! Plus, this is an area where you can pull ahead of your competitors: In one study of 6,075 Instagram posts, only 307 (or 5%) of the posts tagged a location.Įngagement is extremely important on Instagram. Increase Instagram EngagementĪdding a location tag is an easy and effective way to increase Instagram engagement. And ads featuring UGC received 73% more positive comments on social media than traditional ads.īy adding your brand’s location tag to their posts, your customers’ photos will all show up in one central location, allowing you to scroll through the images and reach out to anybody whose photo you’d like to use. 79% of people say UGC highly impacts their purchasing decisions. Consumers find UGC 9.8 times more impactful than influencer content. User-generated content (UGC) is an important strategy for your brand. Here’s another benefit you may not have thought of: Location tags provide an easy way to categorize content, allowing your customers to generate content that your brand can use. Anyone who is browsing that location page for any reason will be able to tap on your post and, if the post is intriguing enough, come explore your page. Every time you add a location to a post, the post will show up on that location page (under “most recent” or, if you get a lot of engagement, “top posts”). If your Instagram profile is public (which we recommend), you can reach even more accounts with your location tag. If you add a location to your post, you’re more likely to beat the algorithm and show up on the top of your followers’ feeds. Instagram shows posts on top if those posts have tagged locations (and/or hashtags). Take a look at the biggest benefits brands can see by adding location tags to their posts. Adding a location to your Stories will help you reap even more benefits of location tagging on Instagram. You can also add a location sticker on Instagram Stories. Keep in mind, too, that Instagram location tags aren’t just for your in-feed posts.

If your business is 100% online, consider using some of the fun Instagram location ideas listed in this blog post.

If you have a brick-and-mortar business, you can create a location on Instagram for your address. If you use Instagram for business, location tags are a must. The answer is yes! Adding a geotag to each post you share can hold massive benefits for your profile. You might be wondering whether locations help your account on Instagram.

Instagram geotag